Customer Satisfaction is complex
I believe customer satisfaction is complex. I don’t mean to use the word to overwhelm but to guide an approach. Photo by Alessandro Biascioli on AdobeStock Whether you are talking systems, problems,...
View ArticleWhat does your customer journey map do for you?
A customer journey map that is actionable and a current representation of the customer’s experience with your company is too valuable a tool to file away on a disk somewhere. How you make use of it is...
View ArticleTouchpoint quality increases customer experience
Excellent customer experience grows by improving every touchpoint over time. Even if some touchpoints are bigger than others. Know your strengths. Listen to your customer. Act on insights. Like all...
View ArticleWhat can you learn from irritating sales call requests?
An OKR of mine for 2022 is to leverage LinkedIn as a platform for lead generation. Actions I’m taking include regular engagement – comments, connections, posts. Showing up and being seen. It’s been a...
View ArticleHave you thought about creating an online membership?
I wanted to share with you something that I am doing this week. With the hope you consider it to. Even if you haven’t had any thoughts about creating an online membership. It’s a three-day free...
View ArticleMake customer experiences memorable for all the right reasons
Even if customers are wired to remember the negative, you can make a positive customer experience with your brand more memorable. You can influence your customers to remember the value in what you do...
View ArticleWhen a customer complaint is something you can’t fix
Sometimes we can’t fix a customer complaint. Tactical empathy helps you to focus on the customer instead of your short comings. To uncover the impact for the customer. And to open up alternate...
View ArticleAnchor your digital transformation strategy on providing value
Your digital transformation strategy works best when you anchor it on providing real value to the customer. Using automation, data and tools in customer operations that enhance experience. Often the...
View ArticleCreate digital experiences that benefit customers and employees
The benefit of a total experience strategy, not just looking at the individual pieces of customer, user, and employee experiences, is that you build stronger robust digital experiences. The key...
View ArticleUse friction as a deliberate tactic to avoid buyer’s remorse
The ideal is to make buying from us easy for the customer. Yet, using friction as a deliberate tactic can help to avoid buyer’s remorse. If we use friction with careful consideration, we can create...
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